In this episode of The Digital Marketing Podcast, Daniel Rowles introduces us to the process of Vibe Coding , a revolutionary approach to software development that leverages AI to make app creation accessible to anyone, regardless of coding experience.
Vibe coding shifts the focus from writing manual code to guiding AI with natural language prompts, allowing non-developers to build interactive apps, tools, and even businesses. Daniel explores the three tiers of vibe coding, from basic one-page web apps to full-scale, secure, AI-powered platforms , and shares practical steps, tools and security tips to get started.
The second half of the episode features a compelling interview with Christo Snyman, a podcast listener who used vibe coding to launch his AI assistant platform Traderly.ai. Christo takes us behind the scenes of building a real-world startup with no prior coding background, sharing his full tech stack, hard-earned lessons, and the mindset needed to succeed.
What is Vibe Coding? Understand how natural language prompts can now be used to create working code, dramatically lowering the barrier to digital creation.
The Three Levels of Vibe Coding
Level 1: Build one-page apps using HTML, CSS, and React, no backend required
Level 2: Add memory, interactivity, and live AI responses through API access
Level 3: Create fully-fledged apps with user authentication, databases, and deployment
The Best Tools for Each Level
Practical Use Cases - From interactive Google algorithm timelines to embedded AI tools for keyword research and content planning, Daniel shares how these tools are being used on Target Internet's own website.
Christo's Journey - From Idea to Startup. Learn how Christo turned a common business pain point — small service businesses missing leads due to message overload — into a scalable SaaS platform.
Discover his full tech stack including React, Azure Functions, PostgreSQL, Firebase, OpenAI, WordPress, and more.
Key Takeaways:
Anyone can now build apps using AI tools, whether it's a timeline, calculator, chatbot, or full customer-facing product.
AI-assisted development removes fear and unlocks creativity, especially for entrepreneurs without a dev background.
Start small and iterate, your Minimal Viable Product doesn’t need to be perfect, it needs to be useful.
Vibe coding is the bridge between ideas and execution - fast, flexible and increasingly powerful.
The future of marketing and tech creation is conversational and it’s already here
Core Tech Stack:
Python 3.11.x
https://www.python.org/downloads/release/python-3110/
The programming language powering backend logic, AI integrations, and data pipelines.
Azure Functions
https://azure.microsoft.com/en-us/products/functions
Serverless compute platform to run backend code without managing servers.
Firebase Authentication
https://firebase.google.com/products/auth
SDKs and services to handle secure user sign-in with email, phone, and social providers.
React
https://react.dev
A popular JavaScript library for building fast, interactive UIs.
MUI (Material UI)
https://mui.com
A React component library implementing Google’s Material Design system.
PostgreSQL
https://www.postgresql.org
Advanced open-source relational database with strong reliability and performance.
Redis
https://redis.io
In-memory database and cache for lightning-fast queries and app responsiveness.
Azure Key Vault
https://azure.microsoft.com/en-us/products/key-vault
Securely stores secrets, API keys, and certificates for apps and services.
Azure App Service
https://azure.microsoft.com/en-us/products/app-service
PaaS hosting for web apps and APIs with built-in scaling, CI/CD, and security.
Azure Front Door
https://learn.microsoft.com/en-us/azure/frontdoor
A secure global CDN and load balancer for accelerating and protecting web traffic.
🤖 AI Layer Stack:
OpenAI
https://openai.com
Large language models powering Traderly’s conversational intelligence and function calling.
Deepgram
https://deepgram.com
Speech-to-text engine for transcribing customer calls in real time.
ElevenLabs
https://elevenlabs.io
Generative voice AI for creating natural, human-like speech responses.
Meta APIs (Facebook, Instagram, WhatsApp)
https://developers.facebook.com
APIs enabling Traderly to respond to DMs, comments, and WhatsApp chats seamlessly.
Startup Cloud Programs:
Microsoft for Startups Founders Hub
https://startups.microsoft.com
Access to free Azure credits, GitHub, OpenAI services, and mentorship for startups.
AWS Activate
https://aws.amazon.com/activate
Offers AWS credits (up to $100k), training, and technical support for early-stage companies.
Google for Startups Cloud Program
https://cloud.google.com/startup
Cloud credits (up to $350k), AI tools, and startup support through Google Cloud.
Manus – AI-powered tool that can generate, host and deploy apps
Microsoft for Startups Founders Hub – Get credits and tools to support your launch
Christo Snyman LinkedIn - Connect up with our interviewee and founder of Traderly.ai
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