Daniel talks to Ciaran about the process of publishing an Amazon Kindle book in the Amazon Market place, with top tips on how to promote your book and ensure it gets attention from the right audience soon after publishing. We look at formatting challenges, talk through the software we found worked best, and explain some of the pitfalls to avoid when publishing to a global audience.
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In this episode we explore what Answer Engine Optimisation (AEO) actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories.
The team speaks with Phil Treagus-Evans, author of the new book Human First Marketing, to explore why now, in a world dominated by AI, automation, and synthetic content, marketers must rediscover their humanity.
Step‑by‑step prompt frameworks for improving existing content marketing, including why it works, workflow, a ready‑to‑copy prompt, and what to measure next.