On their journey to conversion, your customer will likely encounter different touch points, but determining the value of each of these channels can prove a difficult task.
In today's 'So' video, the team look at what attribution modelling is and the different ways it can be monitored within your channels analytics.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
We have also recently launched our podcast 'The Digital Marketing Podcast' in a video format for the first time on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!
Join us on this episode of the Digital Marketing Podcast where we discuss all things GA4 including events, tag management and our top tips for you.f the Digital Marketing Podcast where we discuss all things GA4 including events, tag management, the crucial differences between dimensions, metrics, sessions and users and our top tips for you.
Join us for our latest podcast episode where we talk about the state of digital skills across analytics and data, usability, content marketing, digital strategy and more.
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.