The Digital Marketing Channel Mix can often cause some confusion, but it actually focuses on what digital channels are going to be used to engage with your target audience, whether that be SEO, email, social media, paid advertising, or other channels.
In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise help you have a clearer understanding on what the digital marketing channel mix is, attribution modelling and what the best channels really are.
Measurement Framework
Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
Listen, subscribe or get in contact
If you're looking for top tips on how to future-proof your digital marketing efforts in a cookieless world, this episode is a must-listen to guide you through everything you need to know.
Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.
In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.