The Digital Marketing Channel Mix can often cause some confusion, but it actually focuses on what digital channels are going to be used to engage with your target audience, whether that be SEO, email, social media, paid advertising, or other channels.
In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise help you have a clearer understanding on what the digital marketing channel mix is, attribution modelling and what the best channels really are.
Measurement Framework
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In this episode of the Digital Marketing Podcast, Daniel is joined by the Global VP of Marketing at the Coca-Cola Company to talk about Fanta's resurgence and latest global marketing campaign.