OKRs (Objectives and Key Results) are a goal-setting methodology to help teams set and achieve measurable goals, and they work just as well for top-level decision makers as well as individual team members and contributors.
Listen in to today’s So’ video as we discuss the meaning of OKRs, how they can be implemented and an example of them in practice.
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In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts.
This guide draws on proven techniques used to generate over £1.2 million in revenue in a single twelve-month period - through LinkedIn activity combined with events - with a daily time investment of just 30 to 60 minutes for engagement and around three hours per week for content creation.