There's always news in the world of digital marketing... and today is no different.
In this episode of the Digital Marketing Podcast we explore Performance Max search themes and how they can be leveraged for max performance in your campaigns.
We also discuss the latest changes to core web vitals and how this will impact your website's performance metrics, as well as the shift in multi-channel marketing strategies.
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In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
In this update episode we break down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond.
In this episode we explore what Answer Engine Optimisation (AEO) actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories.