This week we feature a couple of interviews from the Marketing Week Show in London, plus our first video for the podcast. Ciaran snook in at the end of a long day and pounced on some unsuspecting exhibitors for on the spot interviews. We talk to Dijon Designs about their innovative use of hologram technology to grab attention at the show and will also be featuring the very first video episode for you to see this technology in action.
We also grabbed some time with Tomato Source a creative company specialising in meaningful merchandise, and discuss with their Director Sophie Howes how companies can promote themselves at trade shows and stand out from the crowd with creativity and innovative approach to their show promotions.
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Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.