SEO Tools Comparison: SEMrush, Raven Tools, Moz, Ahrefs, BuzzStream & More

Whether you’re an agency, in-house or DIY SEO having the right tools for the job can make your life easier and your campaigns more effective. But as SEO becomes a bigger business, the more tools we see released onto the market. The range is massive as well from freebies to big $500/ month subscriptions.

In this review we are going to take a look at 13 of the most popular and talked about SEO tools on the market at the moment.

SEO Tools Comparison: at a glance

In a hurry? We’ve summarised the highlights of the SEO tools we’ve reviewed in this post in the table below, but please read on for the full reviews!

Tool	Price	Buy it for	Recommended for	Sign Up	Our review
	$99-$249/ month	Huge range of tools under one roof	Small to medium sized agencies	Sign Up	Raven Tools Review
	$99-$499/ month	Open Site Explorer	In-house SEO's	Sign Up	Moz Analytics Review
	$29-$249/ month	Large scale link management capabilities	Serious link builders	Sign Up	Buzzstream Review
	$160-$4000/ month*	Enterprise level campaign management	Mid to large agencies	Sign Up	AnalyticsSEO Review
	$69-$299/ month	Simple, fast tools, customer collaboration	Independent SEO's and small agencies	Sign Up	WebCEO Review
	$99-$1499/ one-off	Desktop solution with great rank checking features	In-house SEO's & large sites	Sign Up	AWR Review
	$105-$1400/ month*	Best in class link research tools & data	Large scale, pro link builders	Sign Up	LInk Research Tools Review
	$350-$835/ month*	Wide range of desktop tools for one off price	Freelance SEO's or affiliates on a budget	Sign Up	SEO Powersuite Review
	$35-$170/ month*	Affordable, simple cloud based rank tracking	In-house SEO's or agencies	Sign Up	SE Ranking Review
	$70-$550/ month	Advanced keyword research + other SEO tools	Full service search marketing agencies	Sign Up	SEM Rush Review
	Free	Free data, direct from Google	Any SEO will benefit	Sign Up	Google Search Console Review

*Approx price converted from GBP or EURO for the sake of comparison

Our tool reviews

This isn’t exactly a like for like comparison as these tools each serves slightly different purposes and caters for different users but if you’re weighing up introducing these tools into your SEO process I hope this will give you some pointers as too what each tool can do and how their individual features compare.

Our conclusions & the state of SEO tools in 2024

Please do read through each of the tool reviews to find out which tool is right for you. Since the first version of this report each of the tools we’ve looked at have undergone constant changes and improvements. While Raven tools  Semrush and Ahrefs remains  popular all-in-one SEO tools, boasting the most features and offering the most complete toolsets. SERanking is one of the most cost effective complete toolsets we have reviewed with some really powerful Organic and PPC competitive analysis data.

We have also reviewed individual tools which do a better job in each part of the SEO process. For example, Buzzstream is far better for Link Management and outreach while Link Research Tools is superior for researching and analyzing link prospects. LinkBird takes a similar direction to Raven Tools, offering a comprehensive and complete SEO solution. We liked a lot of its features and the fact it includes rank tracking under one roof is a big bonus.

It's good to see other tools taking a different direction, however. For example, Buzzstream has resisted the temptation to become anything other than a link building tool and, as a result, is by far the best solution on the market for serious link builders. AnalyticsSEO has developed probably the most enterprise ready SEO tool with powerful reporting features making it a good option for larger SEO agencies.

Moz Analytics remains an extremely popular tool among our readers and the addition of the useful Followerwonk tool to MOZ pro subscriptions is a good bonus for users of this tool. WebCEO’s online version has also made significant steps forward since we first looked at it and AWR is now more relevant than ever as a tool, given Google’s recent moves to remove all SEO keyword data from Analytics reporting, having a clear picture of your search engine rankings is going to be more important than ever.