From the phasing out of third-party cookies to mail privacy protection on Mac, privacy changes aren’t going anywhere and it’s up to marketers to adapt to the changing landscape.
In today’s episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise discuss privacy changes in iOS, email, browsers, URL parameters and what impact all of this has on trust and brand.
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Although there aren't as many reports in the new GA4 as in Universal Analytics, the power of GA4 is in its customisation and being able to understand key terminology is key to being able to understand your GA4 data.
In this episode we cover everything from ChatGPT’s new operator functions to Google’s AI-powered search evolution, with insight on how AI is reshaping digital marketing roles, content, advertising, and SEO.
In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality.