There has never been a more important time to be thinking about innovation as when things in the digital marketing world are moving so quickly.
In order to quickly adapt to change and avoid it being disruptive, innovation should be built in and implemented into your organisation.
Listen in to today’s podcast to learn how to go about building innovation into your culture and how design thinking can help you solve problems by putting consumer’s needs first.
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In this So video, the team discuss the findings from our latest Digital Marketing Skills Benchmark report, which now in it's fourth edition, and how it highlights some very significant shifts in skills in the past year and explores the impact this will have on organisations.
Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.
In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.