There has never been a more important time to be thinking about innovation as when things in the digital marketing world are moving so quickly.
In order to quickly adapt to change and avoid it being disruptive, innovation should be built in and implemented into your organisation.
Listen in to today’s podcast to learn how to go about building innovation into your culture and how design thinking can help you solve problems by putting consumer’s needs first.
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In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts.