Social media measurement is imperative in assessing the impact of your social media activity, and tracking the right metrics will help you discover how your campaigns are contributing to your overall business objectives and what action needs to be taken to improve them.
In today’s ‘So’ video, the team discuss vanity metrics, types of measurement and how to connect social media to your business objectives.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
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It’s hard to know where to start with running highly effective social media influencer marketing. Everyone talks about it, but few have successfully nailed it repeatedly and reaped the rewards
In this episode Ciaran and Daniel Rowles dive deep into the most exciting new tools from AI-powered social media automation to SEO optimisation and content enhancement tools.
In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality.