Social media measurement is imperative in assessing the impact of your social media activity, and tracking the right metrics will help you discover how your campaigns are contributing to your overall business objectives and what action needs to be taken to improve them.
In today’s ‘So’ video, the team discuss vanity metrics, types of measurement and how to connect social media to your business objectives.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
Our podcast, 'The Digital Marketing Podcast' is now in video format on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!
In this episode we cover everything from ChatGPT’s new operator functions to Google’s AI-powered search evolution, with insight on how AI is reshaping digital marketing roles, content, advertising, and SEO.
In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality.