Social media measurement is imperative in assessing the impact of your social media activity, and tracking the right metrics will help you discover how your campaigns are contributing to your overall business objectives and what action needs to be taken to improve them.
In today’s ‘So’ video, the team discuss vanity metrics, types of measurement and how to connect social media to your business objectives.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
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Social media is going through a time of significant change. This guide will take you through five key trends that could redefine social media in 2022. And to help you make sense of it all, we’ll give some advice on how marketers can factor the evolving situation into their strategies.