Social media measurement is imperative in assessing the impact of your social media activity, and tracking the right metrics will help you discover how your campaigns are contributing to your overall business objectives and what action needs to be taken to improve them.
In today’s ‘So’ video, the team discuss vanity metrics, types of measurement and how to connect social media to your business objectives.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
Our podcast, 'The Digital Marketing Podcast' is now in video format on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.