The GOST framework is a model for goal setting, that is split into four components; goals, objectives, strategy and tactics. However, there can be a lot of confusion between on how the components differ and how to work GOST into your marketing plan.
In this episode of the digital marketing podcast, the team define each of the four core components as well as give examples of how they would be used in practice to help achieve your overall business objectives.
We have also launched our latest version of the Digital Marketing Toolkit which you can download today.
Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
Useful Links
How to set SMART marketing objectives
Listen, subscribe or get in contact
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality.
We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.
In this episode the team explore what it really means to thrive in an era of complexity, burnout, and constant disruption using the regenerative marketing approach.