The GOST framework is a model for goal setting, that is split into four components; goals, objectives, strategy and tactics. However, there can be a lot of confusion between on how the components differ and how to work GOST into your marketing plan.
In this episode of the digital marketing podcast, the team define each of the four core components as well as give examples of how they would be used in practice to help achieve your overall business objectives.
We have also launched our latest version of the Digital Marketing Toolkit which you can download today.
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How to set SMART marketing objectives
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In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts.