Note: Since recording and publishing this episode Microsoft have stopped this project. But you can find out more about this project and what it did on this Wikipedia article on Microsoft Tag
In Part 2 of this interview, we recorded back in August 2011, Microsoft TAG’s then Marketing Director, Jeff Somers talked us through some inspiring case studies of brands who are successfully creating and deploying killer mobile campaigns enhanced and tracked with the Microsoft TAG format. When we recorded this, these were some of their latest campaigns but you can find more recent success stories at:-
Download <a href="http://traffic.libsyn.com/targetinternet/Discover__Microsoft_TAG__The_next_generation_technology_for_your_mobile_campaigns_-Part_2.mp3%20%20target=" _blank"="" rel="noopener noreferrer">Episode 51
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In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
In this update episode we break down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond.