Online advocacy in digital marketing is simply having customers who are willing to say nice things about your business or organisation online.
If you are looking for ways to drive more online advocacy in your digital marketing strategy, this video will provide an insightful overview of how you can leverage advocacy to reach your goals and why it is so important.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
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In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts.
If you're looking for top tips on how to future-proof your digital marketing efforts in a cookieless world, this episode is a must-listen to guide you through everything you need to know.