Online advocacy in digital marketing is simply having customers who are willing to say nice things about your business or organisation online.
If you are looking for ways to drive more online advocacy in your digital marketing strategy, this video will provide an insightful overview of how you can leverage advocacy to reach your goals and why it is so important.
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In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts.
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