Online advocacy in digital marketing is simply having customers who are willing to say nice things about your business or organisation online.
If you are looking for ways to drive more online advocacy in your digital marketing strategy, this video will provide an insightful overview of how you can leverage advocacy to reach your goals and why it is so important.
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Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.