Online advocacy in digital marketing is simply having customers who are willing to say nice things about your business or organisation online.
If you are looking for ways to drive more online advocacy in your digital marketing strategy, this video will provide an insightful overview of how you can leverage advocacy to reach your goals and why it is so important.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
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On today's episode of the Digital Marketing Podcast, we are joined by Optimizely's Chief Product Officer Rupali Jain, to discuss how we should be approaching CRO, experimentation and what's really important.
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