Ciaran and Daniel talk through Google Analytics campaign tracking. What is it? How do you create the tracking codes? How can you create them on mass more effectively?! We also talk about effective tracking in social media campaigns using Hootsuite and introduce you to Hootsuite University – a paid for training programme designed to really supercharge your knowledge of Social media best practice and the Hootsuite platform.
Google Tracking URL Tool:
https://support.google.com/analytics/answer/1033867?hl=en-GB
Google UTM spreadsheet ( requires google login):
https://drive.google.com/templates?view=public&authorId=13113687354287584450
Hootsuite University:
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In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with Kipp Bodnar, CMO of HubSpot, to discuss what may be the most disruptive year in marketing history.
Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.