Daniel walks us through some of the recent exciting additions to Google Analytics that give you greater visibility on what visitors to your website are up to. We look at improvements to in page analytics, AB tests in analytics and Daniels favourite hang out in GA- Multi Channel Funnels. We also discuss the exciting attribution modelling feature which is gradually being moved from the premium version of GA into the free version and gives you far greater control over how you attribute credit to different digital channel campaigns. We also give a quick insight into up and coming shows so don’t miss this episode or you won’t know what you have to look forward to over the next couple of weeks!
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