Daniel talks to Nick Stringer, Director of Regulatory Affairs at the Internet Advertising Bureau and together they explore the New cookie law ( AKA the Revised E-privacy Directive). Already in place and due for full enforcement by May 2012, Daniel asks what the new law actually means for online businesses in the UK and the rest of the EU, exploring the IAB’s perception of this challenging new digital marketing legislation.
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Join us for our latest podcast episode where we talk about the state of digital skills across analytics and data, usability, content marketing, digital strategy and more.
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.