Most people have worked out how to use social networks to manage their personal networks of friends and family, but how do you harness the LinkedIn network’s power to promote yourself professionally and your brand? Daniel Rowles talks to LinkedIn’s Richard George on what they are doing to help professionals and brands better understand and use their network. Learn how you can get more from LinkedIn with developments like LinkedIn Today, LinkedIn Answers, LinkedIn Groups, LinkedIn Twitter and blog integration, LinkedIn Labs plus LinkedIn’s in-maps and more…
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Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.
In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.