Episode 30, Ciaran talks to David Brown of VE Interactive about their interesting solution to Shopping cart abandonment which won them an award at this weeks Innovation in Marketing Awards run by Utalk Marketing.
Find out more at :
www.veinteractive.com
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In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.