Daniel and Ciaran kick off a new ongoing 101 learning series with a 101 introduction to website analytics. Learn how best to utilize your analytics package to advance your online marketing. Covering:- Page Tagging/ Log files, Keyword reports, Bounce Rates, Time on site, Advanced Segments, Event Tracking, Home Page Corporate Warfare Tactics, Benchmarking, Intelligence, In Page analytics, Google Conversion University, Web Analytics 2.0s, and Goals.
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In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality.