Daniel and Ciaran kick off a new ongoing 101 learning series with a 101 introduction to website analytics. Learn how best to utilize your analytics package to advance your online marketing. Covering:- Page Tagging/ Log files, Keyword reports, Bounce Rates, Time on site, Advanced Segments, Event Tracking, Home Page Corporate Warfare Tactics, Benchmarking, Intelligence, In Page analytics, Google Conversion University, Web Analytics 2.0s, and Goals.
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Join us for our latest podcast episode where we talk about the state of digital skills across analytics and data, usability, content marketing, digital strategy and more.
If you're looking for top tips on how to future-proof your digital marketing efforts in a cookieless world, this episode is a must-listen to guide you through everything you need to know.
On today's episode of the Digital Marketing Podcast, we are joined by Optimizely's Chief Product Officer Rupali Jain, to discuss how we should be approaching CRO, experimentation and what's really important.
Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.