Daniel and Ciaran explore the challenges of email deliverability. It’s not enough to just send emails. You need to engage your subscribers from every possible angle, starting with their first impression when they open it up!
The deliverability of your emails is heavily dependent on lots of things. For example, your list size and frequency and the content you use in the email itself all have their part to play.
Having a healthy and engaged subscriber list is the key to keeping your email marketing campaign afloat. Find out how you can go about curbing inactive subscribers, ensuring an optimum deliverability rate for all of your emails.
We all know that it’s essential to engage and enthral your subscribers from the first send. But why is this so important? We discuss how double opt-in processes can help you both improve deliverability while also stopping inactive subscribers.
Email deliverability, safety and security are all critical aspects of your email marketing strategy. Learn how you can protect both yourself as a sender of emails (and messages) but also keep your customers and subscribers safe when they’re receiving them.
Useful Links
Read our Target Internet guide to DKIM, SPF and DMARC
Try out Mail Tester’s DKIM SPF Checker tool
Rand Fishkin- Lost and Founder
Also Check out Kim Arnold’s Blog which is really good
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