On day 9 of our Christmas Yulekit, Daniel shares with us an amazing tool for creating AI generated Video from a script, and Ciaran’s mind goes into overdrive dreaming up ways to use this technology creatively in your marketing. We also explore some of the potential pitfalls and ethical questions around using such ‘fake real’ tech.
We don’t think it’s quite ready to completely fool the real world yet but it is to our mind ‘fully functional’ and ‘perfectly operational’ as Synthesia’s brilliant beta shows. It’s only a matter of time before real and virtual have very little to differentiate each other.
Useful Links and Examples
Senthesia.io Santa Message Demo
Max Headroom
Paranoimia by The Art of Noise Staring Max Headroom
Daniel’s ChattyFeet Toeminator socks
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In this So video, the team discuss the findings from our latest Digital Marketing Skills Benchmark report, which now in it's fourth edition, and how it highlights some very significant shifts in skills in the past year and explores the impact this will have on organisations.
In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
In this update episode we break down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond.