We are back with part two of our Digital Marketing Trends episode to celebrate out 400th episode release!
In this continuation episode, we discuss the rise of AI in search engines, the challenges and opportunities it presents for marketers and the importance of brand personality in an increasingly automated world.
We also dive into the shift towards first-party data and email marketing as vital success factors, and using LinkedIn's new Business Manager features to help optimise your B2B marketing efforts.
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We have officially released 400 episodes of the Digital Marketing Podcast! To celebrate, we're bringing you a two-part episode on an Inbound Conference Recap and the latest trends in Digital Marketing.
Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.
In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.