Inbound 2024 Recap and Latest Digital Marketing Trends (Part. 2)

Episode 401 The Digital Marketing Podcast

Tools & Trends Podcast
26 mins

We are back with part two of our Digital Marketing Trends episode to celebrate out 400th episode release!

In this continuation episode, we discuss the rise of AI in search engines, the challenges and opportunities it presents for marketers and the importance of brand personality in an increasingly automated world.

We also dive into the shift towards first-party data and email marketing as vital success factors, and using LinkedIn's new Business Manager features to help optimise your B2B marketing efforts.

 

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Relevant Links

Jay Schwedelson LinkedIn page

Subjectline.com

ChatGPT-4o explained

LinkedIn Marketing Labs

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