Ciaran Rogers continues his discussions with Brightcove’s Luke Gaydon to discuss some of the advanced tools and techniques available for digital marketers keen to offer their customers the cutting edge of a combined online video/e-commerce experience. We take a look at the trends in the growth of video online and explore what the future for this exciting marketing medium could hold.
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Step‑by‑step prompt frameworks for improving existing content marketing, including why it works, workflow, a ready‑to‑copy prompt, and what to measure next.
Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.
In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.