Ciaran and Daniel discuss the recent change to the Google Algorithm which the help of Searchmetrics. Google has started to penalize sites that are using Content farm style link building strategies. Is your SEO strategy impacted? Our thanks to Horst Joepen, CEO of Searchmetrics for his fantastic input on this topic.
For the data and a detailed report on the changes to the Google rules: blog.searchmetrics.com
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In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
In this update episode we break down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond.