Ciaran and Daniel discuss the recent change to the Google Algorithm which the help of Searchmetrics. Google has started to penalize sites that are using Content farm style link building strategies. Is your SEO strategy impacted? Our thanks to Horst Joepen, CEO of Searchmetrics for his fantastic input on this topic.
For the data and a detailed report on the changes to the Google rules: blog.searchmetrics.com
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In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.