Discover how can you get the most out of the traffic you already have with effective Conversion optimization. To aid us with this task, we speak to Jeff White, a leading conversion optimisation specialist from Kula Partners in Canada who focus their work on helping B2B organisations and manufacturers.
We explore what Conversion optimization is, and what it can offer marketers brave enough to admit their website and content could be working much harder.
If you are interested in learning more about Conversion optimization and how to go `about practising it effectively Jeff provides a whole host of useful tips, tools and resources to help improve what you are measuring and to help you learn and improve your skills on optimization.
Conversion xl- Peep Laja’s blog
Also as a bonus thank you for taking the trouble to read our podcast notes- Check out the full audio of their new book Making Websites Win which they are giving away for free at the moment as an audio podcast.
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Ciaran's guest today is Charlie Blake Thomas, CEO of EyeQuant, a platform that combines advanced neuroscientific research, artificial intelligence and neural network modeling to simulate how users will react to your design work.
In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise their five favourite alternatives to Google Analytics to match your analytics goals, to help you decide which software is right for you.
In this episode the team explore what it really means to thrive in an era of complexity, burnout, and constant disruption using the regenerative marketing approach.
In this episode we explore the latest tools hands-on to help digital marketers adapt, experiment, and thrive in the evolving AI-driven marketing landscape.