Daniel talks us through Social Media Scoring, and how it’s beginning to affect how the industry views content. We also talk about reputation management online and how it relates to the Social Media landscape, and the importance of passion and enthusiasm for creating engaging content for your audiences.
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A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.