Ciaran and Daniel take a look at building your brand with digital marketing techniques and discuss best practice and tips with links to some great online examples. Daniel directs us to some great resources for learning more about online branding.
Nike.com
www.nike.com
Lego.com
www.lego.com
Burgerking
www.bk.com
Cadbury’s Creme egg
www.cremeegg.com
Milka Cows
www.milka.com
starbucks ideas
www.starbucks.com/coffeehouse/community/mystarbucksidea
IAB
www.iab.com
IAB UK
www.iabuk.net
check out their online guides at www.iabuk.net/en/1/internetmarketing.html
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Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.