Ciaran is predicting big things for mobile web in 2011. With an explosion in the popularity of smartphones, increasingly people are consuming the web on the go. This week we have some great stats on mobile growth, we have some top tools and apps we use, should you develop your site for mobile or develop a mobile app? Plus we share an unconventional tip from Ciaran on how to optimise your site for mobile using a sausage…:-) You’ll only find it here on The Digital Marketing Podcast
Angry Birds
http://en.wikipedia.org/wiki/Angry_Birds
Interflora mobile site example:
http://m.interflora.co.uk/search.aspx
Drop us your tips on any great apps you have developed for your marketing mix, plus any great tools you use for mobile marketing.
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In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.