Over 5 years ago, a team of marketers at a boutique agency outside of Amsterdam came up with the idea for a digital marketing reporting tool that would save them a massive amount of time, and create customisable reports. Before long they were offering their tool to others looking to solve the same problems and a new startup was born. Ciaran talks with Swydo founder and CEO Jeroen Maljers about the soul-searching and research the company has undertaken to develop its reporting tool, and they take a look at what’s next for their promotion and development as they prepare to reach for an even larger international market.
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