Digital Transformation is a shift in the way that organisations operate, their culture and the value they provide, by leveraging new digital technologies.
Watch our latest ’So’ video for our advice on what digital transformation is, what factors are involved and what it is we are trying to achieve.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
Our podcast, 'The Digital Marketing Podcast' is now in video format on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!
In this podcast episode, we are joined by Rachel Exton, who discusses her journey into digital marketing, the skills and knowledge that helped her succeed and advice for those looking to make a start.
In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
In this update episode we break down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond.
In this episode we explore what Answer Engine Optimisation (AEO) actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories.