Have you found the direct to website traffic reported in your Analytics has grown and grown in recent months? Daniel and Ciaran discuss the growing trend in direct traffic growth being reported within Analytics and the reasons behind it. Daniel shares some practical steps everyone can take to more accurately measure results. Also under discussion are click through rates and display campaigns.
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Join us for our latest podcast episode where we talk about the state of digital skills across analytics and data, usability, content marketing, digital strategy and more.
Although there aren't as many reports in the new GA4 as in Universal Analytics, the power of GA4 is in its customisation and being able to understand key terminology is key to being able to understand your GA4 data.