Following a question from Rick Toon, podcast listener on our LinkedIn group, Daniel talks us through how he’d approach the essentials of digital marketing in terms of services and essentials you should be using. Daniel also visits Keyword research and its relationship to Hygiene, Hub and Hero Content, Ciaran indulges in a spurious fishing analogy, and Daniel explores some interesting influencer outreach and content curation techniques.
WordPress.com
Hosted WordPress website for those of you wanting to get up and running with a website content hub.
Google Search Console
Great tool for understanding how Google search views your website and also gives you the keywords you think your website is about.
Google Adwords Keyword Tool
Ubersuggest
Target Internet SEO tools comparison report
Ciaran’s Complete guide to QR codes
Create a pre written tweet button
Feedly
Hootsuite
Sean Greentree
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In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.