Disruptive Ad Targeting Techniques
Daniel and Ciaran discuss some of the new targeting options available to marketers on Google Adwords, Facebook and other social platforms and the creative ways they can be used to reach the right audience for your business.
Links:
Gmail Ads
Facebook Custom Audiences
Google Adwords Customer Match
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Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.