Disruptive Ad Targeting Techniques
Daniel and Ciaran discuss some of the new targeting options available to marketers on Google Adwords, Facebook and other social platforms and the creative ways they can be used to reach the right audience for your business.
Links:
Gmail Ads
Facebook Custom Audiences
Google Adwords Customer Match
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In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
In this update episode we break down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond.