Disruptive Ad Targeting Techniques
Daniel and Ciaran discuss some of the new targeting options available to marketers on Google Adwords, Facebook and other social platforms and the creative ways they can be used to reach the right audience for your business.
Links:
Gmail Ads
Facebook Custom Audiences
Google Adwords Customer Match
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Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
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In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.