In today's episode, Ciaran is joined by Ben Salmon from We Are Crank, a B2B growth agency focused on measurement and data-driven marketing.
Ben talks Ciaran through paid search, conversion rates, joining together online and offline data and how to go about building a culture of measurement within your organisation.
Ben's book, Your Number's Up (Getting a grip on Data and Measurement to accelerate your Direct to Consumer ecommerce sales) is one of Ciaran's favourites and is a detailed view on what you should be measuring, how you should be measuring it, and how you can successfully grow your digital business.
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