Daniel introduces us to Periscope, a great new tool from Twitter that enables you to broadcast live video events directly from your mobile.
Not only do you have the ability to stream live events, but you can also save the video to provide recordings of the events you cover.
We also discuss similar app Meerkat, and some of the opportunities, implications and challenges that live streaming brings to those both covering and running live events and conferences.
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In this episode we explore what Answer Engine Optimisation (AEO) actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories.
The more video content that surfaces the harder it is to get your content to stand out from the crowd. In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise discuss different elements that contribute towards running an effective YouTube channel.