Daniel introduces us to Periscope, a great new tool from Twitter that enables you to broadcast live video events directly from your mobile.
Not only do you have the ability to stream live events, but you can also save the video to provide recordings of the events you cover.
We also discuss similar app Meerkat, and some of the opportunities, implications and challenges that live streaming brings to those both covering and running live events and conferences.
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In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.