Daniel and Ciaran discuss digital marketing transformation and capability. Digital Transformation is the process of understanding where our organisation is currently, and where it needs to be in order to use digital marketing effectively to achieve our business objectives. By understanding the difference between where we are and where we need to be, we can then also understand what we need to do in order to ‘fix’ things. Daniel discusses the opportunities, challenges and real world experiences of digital transformation projects and what they mean in practice. You can also read more on the topic in our Digital Transformation Blog Post.
Listen, subscribe or get in contact
In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality.
In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .