Ciaran speaks to Mark Pinnes, Deputy Managing Director of Flagship Consulting, about some research they were involved with, investigating the key things content marketers do which annoy their audiences. How guilty is your content marketing strategy?
The research was conducted by the Economist Group Content Solutions – which is part of the Economist Intelligence Unit.
Infographic and further reading on the Economist Intelligence Unit research
Read Mark’s Linked in article mentioned in the podcast
Find out more about Flagship Consulting’s work at www.flagshipconsulting.co.uk
Listen, subscribe or get in contact
Join us for our latest podcast episode where we talk about the state of digital skills across analytics and data, usability, content marketing, digital strategy and more.
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.