Daniel and Ciaran discuss some of the latest changes in the world of Search Engine Optimisation. Discover what has changed and what we believe will be happening over the coming months in SEO. We also ponder if recent changes in Google Authorship and its importance to search engine rankings for brands could see the birth of the Digital Marketing Diva.
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In this episode we explore the latest tools hands-on to help digital marketers adapt, experiment, and thrive in the evolving AI-driven marketing landscape.
Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with Kipp Bodnar, CMO of HubSpot, to discuss what may be the most disruptive year in marketing history.