The second part of a 2 part interview, continued from last weeks episode, Ciaran and Rob explore the science behind ppc campaign landing pages, landing page optimisation, embedding forms, how to make your cottage look more french, A/B testing, how to measure your campaign results against industry metrics and how to ensure you are getting the very best results from your PPC campaigns.
Rob Steenbrink from Maxlead, a leading PPC search engine marketing specialist. To find out more about Maxlead, visit www.maxlead.com
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In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
In this update episode we break down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond.