The second part of a 2 part interview, continued from last weeks episode, Ciaran and Rob explore the science behind ppc campaign landing pages, landing page optimisation, embedding forms, how to make your cottage look more french, A/B testing, how to measure your campaign results against industry metrics and how to ensure you are getting the very best results from your PPC campaigns.
Rob Steenbrink from Maxlead, a leading PPC search engine marketing specialist. To find out more about Maxlead, visit www.maxlead.com
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Ciaran's guest today is Charlie Blake Thomas, CEO of EyeQuant, a platform that combines advanced neuroscientific research, artificial intelligence and neural network modeling to simulate how users will react to your design work.