Our roundup of research insights and best practice advice from the month
While not strictly a digital marketing update, this is one of my favourite news stories this month just for it’s very cool geek factor. The lovely people at Disney Research have been working on a tactile 3D experience which now allows you to ‘feel’ shapes and contours of images on a screen. The technology uses vibrations which adjust to the on screen image and gives the user the experience of being able to ‘touch’ whatever is being displayed.
For those old enough to remember ‘smellyvision’ as something a tad sci-fi in its feasibility, this takes us a step closer to being able to fully interact with the images we see on our screens. And it’s just so cool too!