With the launch of his new book Building Digital Culture. Daniel walks us through the basics of Agile working methodology, a key working methodology for working in a fast changing environment. Learn how you could employ this development philosophy to enhance your digital projects and marketing practices.
You can see the book on Amazon here.
…And you can buy with a 25% discount using the code ‘AFRIENDSOFDT’ on the publisher’s website.
You can read our detailed guide to Agile working here.
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We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.
Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.
In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.