Daniel and Ciaran take a fresh look at the service formerly known as Google Webmaster tools.
Now rebadged up as Google Search Console, this free tool from Google is one to take a fresh look at if you haven’t recently. We walk through some of the new reports and data tools which Search console offer, all of them designed to give you insights into how your website is performing in organic search, as well as some brilliantly useful website performance monitoring tools.
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Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.
In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.