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In this episode we take a deep dive into the often-misunderstood world of keyword research - one of the most foundational yet complex elements of digital marketing.
Ciaran is joined by local SEO expert Claire Carlile from Brightlocal as she helps guide us through the different techniques for mastering the local search results.
How search engine optimisation has evolved—and why it’s far from obsolete, despite the rise of AI, generative search, and changing user behaviours.
In this episode we have deep dive into the art and science of making content go viral with Brendan Kane, author of One Million Followers.
In this episode we sit down with copywriting and AI expert Kerry Harrison to explore AI-powered copywriting using Claude
In this episode we explore one of the most unexpected but powerful business case studies in modern branding - Taylor Swift!