Evergreen SEO is content on your website that has been search optimised and stays relevant tor readers, continuously generating long-term traffic.
Having Evergreen content on your website helps you increase your organic traffic, get more backlinks to your website and build authority on the subject matter as an organisation.
In today’s ‘So’ video, the team discuss the benefits of Evergreen SEO and frameworks you can follow.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
We have also recently launched our podcast 'The Digital Marketing Podcast' in a video format on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!
In this episode we explore what Answer Engine Optimisation (AEO) actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories.
Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.