Not only do B2B (Business-to-business) and B2C (Business-to-consumer) companies have different audiences, but their audiences respond differently to each other and so they must use different tactics to capture their attention.
In this episode of the Digital Marketing Podcast, the team discuss the main differences between B2B and B2C, what basic principles the two have in common, desired end outcomes and how the marketing funnel applies.
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In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts.