In this episode of The Digital Marketing Podcast, Ciaran and Daniel explore the next evolutionary leap in artificial intelligencs - Agentic AI. As tools like ChatGPT and Gemini become more capable, we can go beyond content generation and we are entering an era where AI can reason, plan, take action, and even deploy code on your behalf.
Daniel shares his experience building an interactive Google Algorithm timeline, without any developer or designer help, and explains how tools like Manus (powered by DeepSeek) are revolutionising the way we build websites, visualise data, and even simulate digital marketing campaigns.
The duo dive into how agent-based systems can:
Solve complex, multi-step problems
Deploy fully interactive content and tools
Autonomously analyse, design and publish assets across platforms
The hosts expplore how this isn’t about using AI to do what you’ve always done, faster. It’s about reimagining what’s possible.
They challenge marketers to embrace the creative freedom these tools offer. From timelines and simulations to real-time research visualisations, this episode offers practical insights and inspiration for how to lead anbd not follow the next AI wave.
Key Takeaways:
Why ChatGPT Operator is a game-changer
The future of interactive content powered by AI
How to build a personal culture of learning and experimentation
Why creativity and human curation matter more than ever
Useful Links:
Innovation Podcast (Episode 45 - it even has the very old podcast music intro!!):
https://targetinternet.com/resources/digital-marketing-podcast-episode-45-innovation-in-business/
Manus AI Agent:
https://manus.im/
ChatGPT Operator Tool:
https://openai.com/index/introducing-operator/
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