The following timeline highlights what I believe to be the most important announcements of changes to the Google Algorithm since 2011 up until Penguin 2.0. All of these announcements and details are directly from Google themselves or Matt Cutts (one of the their leading engineers). All items on the timeline are algorithm changes, rather than just listing changes in search functionality (structured data is the odd one out as it’s both). Agree? Disagree? That’s what comments are for…..
Author: Daniel Rowles
In this episode Ciaran and Daniel Rowles dive deep into the most exciting new tools from AI-powered social media automation to SEO optimisation and content enhancement tools.
In this episode we explore what Answer Engine Optimisation (AEO) actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories.
Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.