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Digital Strategy

5 Ways to Get Leadership Buy-In for Digital Transformation
5 ways to get leadership buy-in for digital Projects. Each strategy is designed to strike a balance between persuasiveness and respectfulness.
Essential Digital Strategy Resources
Get clarity and direction into your digital strategy with this list of essential resources, encompassing some amazing tools and educational materials.
Guide to Working with Digital Agencies
Daniel and Ciaran talk us through the highs and lows of working with agencies to support you with your projects.
Case Studies: 4 Examples of Great B2B Marketing
Four shining examples of B2B marketing in-action to inspire your B2B marketing strategy. Read our Case Studies.
Digital Marketing Psychology Tips & Techniques
Have you ever taken a moment to ruminate on how you arrive at the decisions you make?
Measuring Offline Channels with Digital
We all know Digital marketing is fabulously measurable. So how can you measure offline campaigns better and what can you learn from digital measurement?
What is PR Smith’s SOSTAC® Plan and Why Should You Be Using it?
If you have ever studied marketing you will have come across PR Smith’s SOSTAC® Plan. But what is SOSTAC® and how can you use it to improve your results?
How to Tailor Your Social Media Copywriting to Platform and Objective
Join us as we outline a set of effective and often original copywriting techniques to help you achieve your key objectives on Twitter, LinkedIn, Facebook and Instagram.
A Guide to Digital Failure
Daniel and Ciaran are back celebrating the podcasts 7th birthday and over 1 million downloads with an audio guide to digital failure.
How to Tailor Your Social Media Copywriting to Platform and Objective
Join us as we outline a set of effective and often original copywriting techniques to help you achieve your key objectives on Twitter, LinkedIn, Facebook and Instagram.
Free Book Chapter - Building Digital Culture: A Practical Guide to Digital Transformation
Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly?
The Tech and IT Challenge in Digital Marketing
Digital marketing is all about creating exponential growth
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