Digital Strategy

The rise of social media has had a massive impact on how customers make decisions about their purchases and how brands interact with customer throughout the purchase cycle.

Getting to grips with social media can be a daunting task if you’re unfamiliar and it’s easy to slip up if you don’t have a framework in place.

Daniel walks us through some of the recent exciting additions to Google Analytics that give you greater visibility on what visitors to your website are up to.

In this episode, we focus on Analytic alternatives to Google’s offering, plus we look at some real-time and social analytics and website benchmarking tools.

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Everybody seems to be talking about ‘Big Data’ these days, the vast information stores that businesses and governments are collecting from the evidence trail left in the wake of our digital lives.

If there is always one thing that is popular when I blog, podcast or tweet, it’s a good list of digital marketing tools.

Ciaran talks again to Steely Eye, a digital agency in London who specialises in creating great mobile web campaigns and strategies.

Our first book launches on Amazon... Yep - it's taken us a year to put it together, fill it with as many useful tips and advice on search engine optimization as we can and format it correctly for Amazon.

Daniel talks to digital marketing author, trainer and consultant Dr Dave Chaffey about how you should create a digital business strategy using the SOSTAC(R) and PRACE frameworks to give your business the edge.

Episode 67 of the Digital Marketing podcast. Learn how to benchmark your competitors social media performance by using their URL shortening

In episode 66 Ciaran talks to Bian Salins, Head of Social Media Innovation for BT Customer Service. [free_membership_short_text short_text="get your free membership now - absolutely no credit card required" long_text=" <ul> <li>The Digital Marketing Toolkit</li> <li>Exclusive live video...